UX Designer
Alissa Brimeyer
Phone
(515) 205-8682
Email
alibrim@gmail.com
Location
Ankeny, Iowa
Contact
As a UX Designer with three years of industry experience, I am dedicated to using design principles to create digital experiences that are accessible, inclusive, and user-friendly. With a background in graphic design, marketing, and user research, my journey into UX was a natural progression fueled by my passion for problem-solving and continual learning. This path has seen me designing websites and earning a master’s degree in the field. Skilled in Figma, Adobe Suite, Dreamweaver, HTML/CSS, and WordPress, I’ve led projects from start to finish, both in full-time roles and as a contractor. With a track record of enhancing digital platforms and doubling engagement metrics, I prioritize advocating for user-centric solutions that drive business objectives.
Education
Maryland Institute College of Art
Master’s Degree
UX Design
4.0 GPA
Attended lectures taught by active industry professionals, learning from various perspectives in the UX industry.
Conducted research, user interviews, user testing, and heuristic analyses.
Ran projects from ideation and testing to high-fidelity prototyping and execution, solo and in collaboration with classmates.
University of Northern Iowa
Bachelor’s Degree
Graphic Design
Art History Minor
3.74 Degree GPA
Studied color, layout, and design processes using the Adobe suite.
Attended classes and critiqued work regarding magazine design, book design, ceramics, and printmaking.
Introduced to web design, HTML/CSS, and UX/UI thought and processes.
Experience
Construction Publications Inc
February 2024 – Current
Digital Marketing Coordinator – Contract Position
Following my departure from a previous role, I transitioned into a freelance capacity with ConstructionPublications, entrusted with maintaining and enhancing digital marketing initiatives. Key responsibilities include:
Leading the email and social marketing strategies, including curating engaging content and imageryfor both customer social accounts and internal social accounts.
Overseeing the company’s online presence, including managing the website to ensure it remainscurrent and user-friendly.
Ryan’s Outdoor Services LLC
February 2024 – May 2024
Website UX Designer – Contract Position
For the duration of the project, I assumed full responsibility for crafting an intuitive and visually appealing website, leveraging WordPress as the primary platform. Key responsibilities included:
Orchestrating the entire design process, I led the project from conception to execution, ensuring a seamless user experience throughout and doubling weekly service requests, underscoring the effectiveness of the website.
Managing SEO optimization, accessibility standards, and legal website requisites, enhancing the site’s overall performance and compliance.
Construction Publications Inc
June 2021 – January 2024
Design & Production Assistant
Drawing on UX principles, I developed tailored digital and print solutions for construction equipment distributors, aligning with their specific objectives and customer base. Key responsibilities included:
Leading the creation of interactive digital versions of print magazines and their hosting websites.
Crafting and delivering quarterly client presentations, analyzing customer and distributor preferences to inform strategic decision-making.
Running the digital marketing program, including communicating with clients, designing content, creating landing pages, following contract timelines, and analyzing the resulting engagement.
Assisting in designing print marketing pieces in collaboration with other creatives.
Small Projects – Part Time Work
May 2020 – January 2024
Freelance Graphic & UX Designer
Communicated with clients to create logos, advertisements, and handouts for small businesses in the Cedar Valley.
Transitioned to advising a wider range of clients on SEO and marketing/UX strategy.
Studied companies and their client bases to ensure design goals were met.
YMCA Supportive Housing Campus
April 2019 – June 2021
Graphic Designer – Non-Profit Volunteer Position
As a volunteer graphic designer, I collaborated closely with board members to fulfill campaign needs and strategies, contributing to fundraising efforts. Key responsibilities included:
Designing a wide array of promotional materials such as posters, handouts, invitations, thank-you notes, social media posts, and videos for fundraising campaigns and daily operations.
Creating impactful social media graphics that resulted in raising over $180,000 in 2020
Berg Art
April 2019 – Dec 2020
Artist’s Assistant – Assistantship
During my assistantship, I worked closely with an artist, creating artwork, enhancing theironline presence, and facilitating engagement during challenging times. Key responsibilities included:
Designing and managing a portfolio website to showcase the artist’s work and creating an onlineinteractive art show to amplify exposure amidst the peak of the COVID-19 pandemic.
Supporting gallery exhibitions by setting up artwork displays, creating labels and handouts, and executing social media campaigns.
Aiding in the design preparation and physical creation of artwork.
Skills
Figma
Illustrator
Photoshop
InDesign
