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  • FairWinds Case Study

    FairWinds Case Study

    Home / Archive by category “Blog”

    FairWinds Case Study

    FairWinds Case Study

    A UX thought experiment for a hiking app centered on inclusive design 

    Fair Winds and Following Seas: A traditional way to wish luck upon someone about to embark on a journey, now only commonly used by the US Navy. Meaning “safe journey; good fortune.”

    Challenge: Popular hiking apps do not include a variety of accessible and inclusive hiking information, in-depth filters, or a clear way of confirming what the hike advertises.

    Objective: Create an app that includes accessible and inclusive features to make hiking more approachable and equitable. 

    Overview

    Develop Research Questions

    Initial Research & Competitive Analysis

    User Interviews & Analysis

    Create Personas

    Create Journey Map

    Create User Scenarios

    Create User Flows

    Create Wireframes

    Create Prototype

    Two Rounds of User Testing

    Alissa Brimeyer: Lead Designer

    Alex Boudreaux: Lead Interviewer

    Kendra Oliver: Lead Researcher

    Insights and advice from Feras Nabulsi’s Summer 2022 Design Lab: The Industry Challenge class

    Figma

    Mural

    Notion

    Illustrator

    Google Drive

    Zoom

    Otter.ai

    Calendly

    The problem

    Our team of three came together to discuss creating a hiking app that solves a problem that current hiking apps aren’t solving. After a competitive analysis, researching the hobby, and talking to humans who hike, we kept coming back to the same problem. Hiking (especially in its most extreme forms) has historically always been for the white, male, and able-bodied, and current apps and information are considering that and deciding to lean into those same groups. We decided we wanted to challenge that. After all, accessible campgrounds are often fully booked as soon as reservations open. It is not that there is no desire to engage in the outdoors. It’s that outdoor sports have always existed in the realm of gate-kept hobbies.

    The audience

    As the problem suggests, the audience chosen for this topic is important for accomplishing the goals we have set out. We discussed those with disabilities, women, racial minorities, and sexual minorities, and the different problems these groups face when engaging in hiking. We looked at the lack of information pertaining to these groups, the increased threat of violence, and the complete inaccessibility in some cases, and decided that with the overlapping problems between these groups, we would focus on 2 groups for interviews to learn more. Those groups are those who see themselves as a majority (non-marginalized) group in the world of hiking and those who see themselves as the minority (or marginalized) group. This allowed us to see how people categorized themselves, and how their stories differed while not minimizing anyone’s experience.

    Initial interview insights

    Our interview purpose was to gain a better understanding of the hiking experience for people whose perspectives are typically not equally represented or included within the hiking community.

    These user groups were then distilled into the personas in the following section. 

    Here were our interview requirements

    • Interviewing two different user groups

    • User group 1 (3-5 individuals) self-identifies with marginalized groups

    • User group 2 (3-5 individuals) self-identifies with non-marginalized groups 

    • Hike at least once a month

    • Have hiked consistently for at least a year

    • Use apps or digital maps

    Here is what we learned are the biggest problems our minority group experiences while hiking:

    • Finding safety features that work with no service. Ex. Tracking your location, sending an alert, flagging dangerous areas/obstacles

    • The accessibility of information. Ex. Size of text/images, easily accessible maps, options to save trails to access later

    • The accessibility of the actual trail, from parking to seasonal challenges

    • Finding input from the unique communities they identify with Ex. Community reviews, having other hikers confirm what features or difficulty levels are listed, connecting with other hikers

    Here is what we learned are the biggest problems our majority group experiences while hiking:

    • Finding clear directions/Finding ways to navigate hike while on the trail

    • Locating noted attractions, lookouts, swimming areas, etc.

    • Finding the most accurate details on how to prepare for more intense hikes

    • Finding trails that fit requirements for children or animals

    General themes:

    • A hiking community is desired but can be hard to find

    • People are looking for discrete forms of safety and inclusion ie. feeling secure without drawing attention to that need

    • Crowds, noises, accessibility, and finding kid-friendly or dog-friendly areas are major concerns for many different groups for many different reasons

    Persona One

    NAME: Maya

    AGE: 29

    JOB: Marketing Manager

    Maya is a frequent hiker. She identifies as a minority group and has a disability that impacts her hiking abilities at times. She hikes most weekends in the warmer months and uses Google and apps frequently to find hikes that tailor to her needs. 

    Needs

    • Extensive, clear filters for the type of hike (distance, difficulty, accessibility, incline)

    • Safety feature that notes obstacles or weather alerts

    • Community input/recommendations

    Wants

    • Community input on accessible trails without having to comb through reviews

    • A way to gauge how popular/crowded a trail is

    • Community feature to share hikes with friends

    • Easy-to-use app

    Pain Points

    • Finding trails that meet her difficulty level and have frequent resting points 

    • Finding hikes quickly and easily

    • Finding less crowded trails

    Persona Two

    NAME: Eric

    AGE: 51

    JOB: Teacher

    Eric is a frequent hiker. He identifies as the majority group. He has two young children that he often hikes with and loves to discover lookout points, swimming spots, and history about the area on his hikes. He uses word of mouth and apps occasionally to find hikes that have the features and difficulty levels he wants.

    Needs

    • Safety features for getting lost & not having service

    • Clear directions 

    • Kid-friendly trails and attractions

    Wants

    • Trails that are good for families 

    • Hikes that have swimming areas or attractions

    • Clear directions to trailheads and parking options

    Pain Points

    • Finding trails that are kid-friendly, but challenging

    • Being able to access maps/locations with no service

    • Unclear directions

    Scenario One

    Maya found out about an exciting hiking trail from a friend. The hike was pleasant until 3 hours in, when the path forward was flooded and unpassable. She was forced to decide to turn back.

    She was upset she missed the rest of the hike, specifically missing out on the view she was hiking to see. Maya would like to warn others about the potential for flooding after heavy rain falls.

    Maya finds the trail on the FairWinds app and goes to review the trail. She decides not to review the entire trail since she didn’t complete it but adds the warning about potential flooding. She marks the area on the map where she experienced flooding so others know where flooding may occur. Maya is relieved others will have more information before planning their own hikes in the area.

    Scenario Two

    Eric was listening to the radio and heard about a hiking challenge put together by a local radio station. He gets a prize if he finishes all the hikes and sends them a screenshot of his profile with the completed challenge. This challenge encourages engagement in the community and promotes the radio station.

    Eric logs into his hiking app and goes to the community page. He searches for the specific challenge name and enters the challenge. Eric sees which hikes he has yet to go on and adds those to his saved hikes. Next, he uses the individual trail pages to plan his hikes and downloads the offline maps to hike them. Finally, he reviews the trails he hiked to mark them as completed and finishes the challenge.

    He sends the screenshot of his account with the challenge badge and receives his prize from the radio station.

    Scenario Three

    Maya mentioned to a friend that she has been looking for more people to hike with and found out she is running a group hike through FairWinds. She goes to the app and adds her friend; then, in the community tab, she joins her friend’s group hike as a participant.

    Maya receives notifications when others comment on the hiking page and updates about the hike, including necessary gear, weather, and time changes.

    When the day comes, Maya uses the offline map to find the location start, meets up with her friend, and joins the hike. She is happy to be hiking with others and that this hike required minimal planning from her.

    Key Features

    Here are the key features distilled from interviews and research into actionable steps.

    The initial flow

    A basic wire flow was worked out to determine how these features would connect and form a cohesive app.

    Expanded flow

    An expanded wire flow was created to determine the optimal page flow and key interactions and components to design.

    Testing

    Testing was done at two different fidelities and had four main tasks:

    • Create an account and set preferences and tags

    • Go to the hiking community page and find a community challenge

    • Go to another hiker’s profile and follow them

    • Go to a specific trail page and review the hike

    The goal of the low fidelity testing was to understand how individuals interact with the overall page flow and general ideas we are presenting, and the goal of the high fidelity was to understand how individuals interact with the main features and their details and what their expectations for these features’ capabilities are.

    One of our first tasks was figuring out how to allow people to search for hikes with accessibility in mind. We sent out questionnaires and held interviews to understand different needs and create a growing list of important information. We asked how people would typically search, what makes an excellent hike, and what makes a bad hike so we could narrow in on the most pressing items for searching.

    When considering how users could connect with others, we had to ask ourselves what that looks like in the context of inclusion and safety. As a result, the community-focused part of this app was broken up into three segments. The first was creating a way to add friends and share trails directly. The second was community challenges, which are lists of similar trails in an area, and the last was group hikes, where someone could host a hike that others in their community could join.

    Inclusivity was a considerable focus for us, so we had to figure out what personalization would be like with that in mind. We concentrated on allowing people to adapt their level of personalization and be as discrete or connected as they wished. People can use the app to save hikes and search or follow people to get recommendations, personalize their account page, comment on group hikes, and join community challenges.

    With the decisions made on personalization and adding friends, we had to clarify the role of users and their pages on the app. After interviewing users to understand what level of interaction they were looking for, we determined it would be best that users could follow others, publicly display their reviewed hikes and completed challenges, and opt to list specific information about them, such as if they hike with dogs, what communities they are a part of, or if they prefer using the app for biking over hiking.

    The design system

    This is the design system that was created to allow for accessibility and focused on creating components that promoted safety ad community. The colors were modified from old-school national park poster colors and made to be contrasting, clean, and calm with contrasting blue-green and cream colors. The components focused on quick recognition of symbols, for quick use and to convey a lot of information quickly and clearly. To do this icons were tested multiple times before the final version was established.

    The Result

    The account creation flow was modified by adding a second page where users decide what shows publicly and what acts instead as filters helping users have a personalized experience. Going into further prototypes, we added running or cycling options, as we found that many users of hiking apps are runners and cyclers. Finally, with the accessibility icon, we tried more modern accessibility icons, but we ended up settling on the wheelchair symbol as it was the only one that didn’t seem to confuse and slow down users, including those who identified as having disabilities.

    The search and filter options added through testing included features like waterfalls and caves, trail types, crowd levels, terrain, trail maintenance, and the option to avoid high levels of bugs, mud, and fallen trees. The quick view information on the trails in the search are the options people were most comfortable changing occasionally but are still important to them. These were crowds, difficulty, accessibility, and rating. An accessibility level reference page for accurate and consistent accessibility ratings still needs to be created.

    The individual trail pages have the same information in the trail search as well as a map, images, directions, a description, reviews, and a detailed list of the features and warnings. These were modified and changed as we understood better how users searched for trails and what helped them the most in enjoying their time outside. In the review section, essential information for others, such as crowds and difficulty, have four ratings that are painless to select from. This allows for quick updates as these factors often change and enables the trail info to be updated easily once the review trends change. The trail pages also have a map feature (that is still being built out) showcasing good views, accessibility issues, and crowded areas.

    The challenge pages are shareable lists of similar trails hosted by outdoor organizations and organizations that maintain the trails. These challenging pages are reference points for the community while promoting the local outdoors and giving hikers goals and ideas for new hikes.

    Group hikes are scheduled local hikes that hikers can go on to meet people and enjoy being outdoors. We updated the group hike pages based on interviews to signify if the user is going, to include the number of people going, and encourage comments so anyone with questions can have them answered before the hike starts. However, the feature allowing for the creation of group hikes still needs to be built out.

    Modifications to user updates on hikes, notifications, and their ability to save hikes were expected as they were what most people seemed to rely on for their primary information on changing conditions and hiking trends. We made more active friends notifications, such as if a friend joined a group hike or finished a challenge. We also added notifications for saved hikes, such as if information changed or if there was an upcoming group hike. We also updated the icons to increase findability and discoverability, including changing the search icon into a map icon and the saved hikes icon into a bookmark icon.

    The prototype

    Here is the final prototype on Figma. Click through and explore to see the design answers we came up with!

    The next steps

    • As the App is centered on accessibility, additional accessibility checks and tests need to be done to account for screen readers and other accessibility devices.

    • An accessibility reference page needs to be created, so people reviewing a trail have a standard for accessibility when reviewing an app. 

    • Components need to be built out and made more interactive. Currently, there are few micro-interactions and it should ideally have more to promote use and interaction (and also to be more fun). 

    • The map feature needs to be built out so that Building out the map feature.

    • A heuristic analysis needs to be done of the key features, as the timeline didn’t allow for the intense scrutiny on usability we would have liked.

    • Testing and modifications need to be made to determine the discoverability and learnability of the app when usability testers aren’t given context.

    The lessons

    Many of the lessons I learned throughout this project had to do with collaboration, and many others had to do with prototyping. 

    1. Communicate your ideas early and often, and advocate for not only your ideas but those that you like from others. 

    2. When working as a team have clear roles and check in to collaborate, brainstorm, and maximize cohesion

    3. State your intentions with the project amongst the team and make sure you’re in alignment on goals, process, and scope.

    4. The more ideas (good & bad) you put out there, the closer you get to finding the unusually good ones while also getting the chance to challenge your own assumptions about the topic.

    5. As you prototype your ideas test them as often as you can. 

    6. Do not get attached to an answer to your problem. Get attached to the problem itself.

  • The Gym Experience: A Quick Start Guide for Beginners

    The Gym Experience: A Quick Start Guide for Beginners

    Home / Archive by category “Blog”

    The Gym Experience: A Quick Start Guide for Beginners

    The Gym Experience: A Quick Start Guide for Beginners

    The Gym Experience: A Quick Start Guide for Beginners

    Introduction: The Gym as an Experience

    As a UX designer, I felt that walking into a gym for the first time felt like opening a complex new app with no instructions. With unfamiliar machines, unspoken rules, and a lot of moving parts, it’s easy to feel overwhelmed. After noticing how many people abandon their gym routines early on, often due to confusion or lack of guidance, I wanted to create a simple, practical guide to help.

    This isn’t about perfect form or fitness hacks, it’s about making the gym feel less intimidating and more intuitive. Whether you’re stepping in for the first time or getting back into it, this quick-start manual is designed to help you navigate the experience with ease and confidence.

    1. Pre-Gym Prep: Setting Yourself Up for Success

    Check Ahead

    Do some light research on your gym before your first visit.

    • Website & Images: Check if the gym has photos of the facility or a map to familiarize yourself with the layout.
    • Amenities: Look for details like locker policies, shower access, and available equipment. Some gyms provide towels, yoga mats, or specialty equipment, while others require you to bring your own.
    • Day Passes: If you’re testing out a new gym, many offer day passes or free trials, giving you a no-pressure opportunity to explore before signing up.
    • 💡 Tip: Many gyms offer their own apps that can help with class schedules, equipment reservations, or special offers. You can also use fitness tracking apps to log your workouts and monitor progress, keeping your fitness journey on track.

    What to Pack

    Think of your gym bag as your toolkit, keeping it streamlined and easy to manage:

    • Clothing: Comfortable, breathable clothes such as leggings, joggers, or shorts paired with a t-shirt or tank top. A sweatshirt or zip-up jacket is great for warming up in colder gyms.
    • Shoes: Gym-specific sneakers with good support. Flip-flops or shower shoes if you choose to use the communal showers.
    • Essentials: Earbuds, phone or smartwatch, water bottle, and wallet.
    • Extras: A small lock for the locker (especially if you’re in a busier gym or city), gym wipes, face wipes, deodorant, or shower supplies.

    2. First Impressions: Navigating the Entrance and Locker Room

    At the Front Desk

    Upon arrival, you’ll check in at the front desk. The front desk associate’s job is to help new visitors, so don’t hesitate to ask questions.

    • Signing Up: The front desk can walk you through membership options and often offer a quick tour.
    • Day Pass: If you’re unsure of the gym, ask about a day pass to try the gym out before committing.
    • 💡 Tip: It’s common for people to sign up and tour the gym on a day they don’t plan to work out. Feel free to split your sign-up and first gym session into two separate days unless you’re trying a one-day pass.

    Locker Room Tips

    Before hitting the floor, head to the locker room for a quick orientation.

    • Scouting: Check for showers, toilets, and changing areas.
    • Storage: Choose a locker and use your lock (if needed). In smaller gyms, lockers are often left unlocked, but for safety, it’s best to secure your belongings.
    • Pre-Gym Routine: Change into gym shoes, store your jacket or extra layers, and head out feeling prepped.

    3. The Warm-Up: Your Gym Reconnaissance Mission

    No matter what your plan is, warming up on the treadmill or stationary bike is a great way to start. This serves a dual purpose, It warms you up and gives you a chance to observe the layout and get comfortable.

    • Physically Warm Up: Get your body moving and your muscles ready. Once you feel warm, you can remove your jacket or sweatshirt and store it back in your locker.
    • Look Around: Take mental notes of where the cleaning stations, stretching areas, and various machines are located.
    • Plan as You Go: While on the treadmill, casually scan the gym and start mentally mapping which equipment you might want to try next.
    • 💡 Tip: If it’s your first day, you might just be interested in walking on the treadmill, stretching, and getting a feel for the gym then leaving. That’s totally fine. Even regular gym-goers often have “light days” where they simply do light cardio and leave. You won’t look out of place.
    • 💡 Tip: Not sure of the layout? Do a few slow “laps” around the gym. It’s a subtle way to take in your surroundings without feeling awkward and most people will just assume you’re looking for a friend or deciding what to do next.

    4. Observe Gym Etiquette: The Unspoken Rules

    The gym doesn’t come with a user manual, but these unspoken rules will help you move with confidence.

    Cleaning Up After Yourself

    • After Use: Most gyms provide spray bottles and paper towels. Wipe down machines you use — especially handles, seats, benches, mats, and any areas your skin made contact with.
    • What not to clean: Free weights, dumbbells, and barbells are rarely wiped down. To avoid germs, avoid touching your face mid-workout, and use hand sanitizer before leaving.

    Re-Rack Your Weights

    • Return Equipment: After using free weights, return them to their designated spots.
    • Unload Machines: Remove plates from barbells or machines when you’re done and place them back where they came from. This is basic gym etiquette.

    Respect Personal Space

    • Mirrors Matter: If someone is checking their form in a mirror, avoid standing directly in front of them.
    • Sharing Equipment: When in doubt, ask: “Is this free?” before hopping on a machine or grabbing equipment nearby.
    • Occupied Machines: Instead of waiting around (unless the gym is packed), it’s good etiquette to move on to a different exercise and come back later or switch to a variation with equipment that’s available.

    5. Exploring Equipment: Choose Your Own Adventure

    Choosing Sets and Reps

    When starting out, it’s important to have a simple, consistent structure for your exercises.

    • Starting Sets and Reps: A good starting point as you learn proper form is 3 sets of 8 — 12 repetitions per exercise. This range is ideal for building strength and muscle endurance as you learn proper form.
    • Breaks: Take 30 — 120 seconds of rest between sets.
    • Strength-focused: 4 — 6 reps with heavier weights.
    • Muscle growth (hypertrophy): 8 — 12 reps with moderate weights.
    • Endurance: 12 — 15+ reps with lighter weights.

    Start with Machines

    Machines are the most beginner-friendly, thanks to built-in instructions and clear visuals showing which muscles they target.

    • How to Use: Each machine typically has a diagram displaying the movement and muscles worked. Adjust the seat height and weight to your comfort level.
    • Form First: Prioritize form over heavy weight as proper technique prevents injury and improves results. If you can’t keep form with a certain weight, that’s an indicator that you may need to go down.

    And Bodyweight Exercises

    Don’t overlook the value of bodyweight movements — they’re simple yet effective, and they teach you fundamental movement patterns.

    • Push-ups: Start on your knees if needed, and gradually build up to full push-ups.
    • Pull-ups: Use assisted pull-up machines or resistance bands to help you develop strength.
    • Bench Exercises: Bodyweight step-ups or dips on a bench are excellent for beginners.

    Graduate to Dumbbells & Barbells

    Once you’re comfortable, add variety with free weights.

    • Free Weight Basics: Start with fundamental movements like dumbbell presses, goblet squats, and bicep curls to build strength and confidence. Dumbbells and barbells allow for functional, full-range movement. Start light and build confidence.
    • 💡 Tip: Use mirrors strategically to check your form — this helps you spot improper alignment or posture. It’s a great self-coaching tool.

    Move to Cables

    Cables are highly versatile but can be more complex due to the variety of attachments and height adjustments. Use them once you’re familiar with basic movements.

    • How They Work: The cables have carabiners that attach to different handles and bars. You’ll typically find a rack with various attachments (straight bars, rope handles, etc.) and you can grab the one you need and clip it on.
    • 💡 Tip: People often neglect to put their attachments away, so if you can’t find an attachment, it may be on another machine. You’re free to grab and move it.

    Smith Machine: The Beginner’s Best Friend

    The Smith machine is ideal for learning movements like squats, bench presses, and deadlifts. It functions as a squat rack but offers stability with a fixed bar path and built-in safety mechanisms.

    • Safety Catches: To use the safety catches you move the catch to below the end of your range of motion for that exercise, so the bar can only fall so far. If you get stuck, you can simply take off the plates and then move the bar back to where you would like it. This makes it safer for solo workouts, allowing users to lift without a spotter.
    • 💡 Tip: A standard barbell (before adding weight) is 45 lb. but on a Smith machine it is often lower (such as 25 lb.) There should be a sticker on your Smith machine letting you know the starting weight before adding plates

    6. Spotting: How to Find a Gym Buddy

    A spotter is your gym safety net. They’re there to help you with heavy lifts, especially when you’re pushing your limits, so you don’t get stuck under a barbell or dumbbell and to assist if you can’t complete a rep.

    • Where to Find a Spotter: Some gyms will have trainers available or may have fellow gym-goers who are willing to spot. If you need help with a challenging exercise, don’t be afraid to ask someone for a spot.
    • Be Aware: When lifting heavy, ask for a spotter to stay safe. You can also use safety features like a squat rack to catch the barbell.

    7. Injury Prevention: Stretching & Recovery

    Warm-up and cool down with movement.

    • Active Stretching (Pre-Workout): Dynamic movements (leg swings, arm circles) prepare your muscles.
    • Static Stretching (Post-Workout): Hold longer stretches (touching your toes, quad stretch) to improve flexibility and prevent tightness.
    • 💡 Tip: Grab a yoga mat and stretch if you are ever feeling overwhelmed. It will give you time to ground yourself and decide how to proceed.

    8. The Talk: Understanding Gym Lingo & Terms

    When starting your fitness journey, understanding gym lingo is essential. Here are some key terms to know.

    • Strength Training: Focusing on increasing the amount of weight you can lift, often done with lower reps and higher weights. It’s about building power and muscle efficiency rather than muscle size alone.
    • HIIT (High-Intensity Interval Training): A workout style alternating between short bursts of intense exercise and brief recovery periods.
    • Circuit Training: A workout method where you perform several exercises in sequence with little rest in between, targeting different muscle groups.
    • Hypertrophy: This refers to the growth of muscle fibers due to strength training. The goal of hypertrophy is to increase muscle size by performing higher-volume workouts (more sets and reps) with moderate weights.
    • Bodyweight Exercises: Movements like push-ups, squats, lunges, and pull-ups that require no equipment. These exercises are good for developing core strength and functional movement.
    • Free Weights: Handheld weights like dumbbells, barbells, and kettlebells, are used for strength training.
    • Cables: Adjustable machines with cable-pulley systems for constant tension throughout the movement.
    • Smith Machine: A guided barbell system with a fixed vertical or slightly angled track, offering stability and built-in safety catches.
    • Barbell: A long bar used for weightlifting, often loaded with plates.
    • Dumbbell: A short bar with weights on each end, used for single-arm or bilateral exercises.
    • Plates: Circular weights added to barbells or used with plate-loaded machines.
    • Kettlebells: Weighted balls with handles used for dynamic movements like swings or squats.
    • Bench: A padded surface used for various strength exercises, such as bench presses or step-ups.
    • Foam Roller: A cylindrical tool used for self-massage and muscle recovery.
    • EZ Bar: A curved barbell designed for better wrist positioning during bicep curls and tricep exercises.
    • Trap Bar (Hex Bar): A hexagon-shaped bar used for deadlifts and shrugs, offering a more ergonomic grip.
    • Compound Movements: Exercises that engage multiple muscle groups at once, such as deadlifts, squats, bench presses, or rows. These are great for overall strength development and are usually included in most training programs.
    • Isolation Movements: Exercises that target a single muscle group, like bicep curls or leg extensions. These are often added to a workout for focusing on specific muscles after doing compound movements.
    • Reps (Repetitions): The number of times you perform an exercise in a row. For example, 10 reps of squats means doing 10 squats without resting.
    • Sets: A group of repetitions performed without rest. For example, 3 sets of 10 reps means you do 10 reps, rest, then repeat two more times.
    • Rest Period: The time you rest between sets, typically ranging from 30 seconds to 2 minutes, depending on the workout’s intensity.
    • Progressive Overload: This principle involves gradually increasing the weight, reps, or intensity of your exercises to challenge your muscles and continue making progress over time.
    • AMRAP (As Many Rounds/Reps As Possible): Completing as many rounds or reps of an exercise circuit as possible in a set time.
    • EMOM (Every Minute on the Minute): Performing a specific number of reps at the start of each minute, then resting for the remainder of the minute.
    • Muscle Activation: The engagement of specific muscles during an exercise, ensuring proper form and effectiveness.
    • Time Under Tension (TUT): The total amount of time a muscle is under strain during a set, which can enhance muscle growth.
    • Mind-Muscle Connection: The mental focus on contracting the targeted muscle during an exercise for better activation.
    • Re-Rack: Returning weights or equipment to their proper place after use.
    • Superset: Performing two exercises back-to-back with no rest in between. A giant set is doing more than two exercises without rest.
    • Drop Set: Reducing the weight immediately after finishing a set and continuing the exercise until failure (muscle exhaustion).
    • Failure: When you physically can’t complete another rep with proper form.
    • Spotter: A person who assists you during heavy lifts to ensure safety.
    • DOMS (Delayed Onset Muscle Soreness): Muscle soreness that typically occurs 24–48 hours after a workout, especially when trying new exercises or increasing intensity.
    • Working In: Sharing equipment with another person by alternating sets.

    9. Belts and Pads: Your Gym Accessories

    Certain gym accessories can help improve your performance, comfort, and efficiency. While some gyms provide basicequipment, others might require you to bring your own for specific exercises. Here’s a quick rundown of some optional,yet helpful, gym gear.

    • Lifting Belt: Provides support for your lower back during heavy lifts like squats and deadlifts, reducing the risk of injury.
    • Chalk: For improving grip during heavy lifts, and aiding in exercises such as pull-ups, especially if your hands tend to get sweaty. Some gyms may provide it, but you can bring your own if needed. Note: Some gyms don’t allow chalk or only allow liquid chalk. Check with your gym before purchasing.
    • Knee Sleeves: Offer support and warmth for your knees during exercises like squats or lunges, helping prevent strain or injury.
    • Wrist Wraps: Stabilize your wrists during pushing movements (like bench press or overhead press) and provide added support for heavy lifts.
    • Lifting Straps: These are used to improve grip when lifting heavy weights, especially for deadlifts or back exercises. They help you hold onto the bar without slipping.
    • Elbow Wraps: Help reduce strain on your elbows, especially for pushing exercises, offering support to protect against injury.
    • Finger Tape: Ideal for protecting your fingers during exercises like deadlifts or gymnastics, where calluses or blisters might form.
    • Yoga Mats: Perfect for floor exercises like stretching, abs, or bodyweight movements. If your gym doesn’t provide mats, bringing your own ensures cleanliness.
    • Ankle Straps: Used for cable machine exercises like leg extensions or glute kickbacks, they help target specific lower body muscles. These can be hard to find, so having your own ensures you’re prepared.
    • Hip Thrust Pads: Add comfort when performing hip thrusts or glute bridges with a barbell. These pads cushion your hips, making the movement more comfortable and allowing you to focus on the exercise.
    • 💡 Tip: Some items like Hip Thrust Pads are often kept behind the front desk. Be sure to ask at your gym or check their website to find out what equipment is available for loan.

    10. Building Your Routine: The Workout Split

    A workout split is how you break up your workouts to effectively target all the different areas you want to target. Some people choose to get highly specified (having a glute-only day) while others prefer broader with more flexibility. Here are three beginner-friendly splits:

    • Full Body: Ideal for 2–3 gym sessions per week, hitting all major muscle groups. Great for overall fitness and consistency.
    • Upper/Lower Split: One day for upper body (chest, back, arms), one for lower body (glutes, legs, abs). Balances volume and recovery.
    • Push/Pull/Legs: Three-day rotation: Push (chest, shoulders, triceps), Pull (back, biceps), Legs. Effective for building strength and size over time.
    • 💡 Tip: Add in rest days (both active rest — walking — and full rest) as your muscles grow and get stronger from healing post-workout and not from the tearing down, so effective recovery is mandatory.

    First Month: Try It All

    Instead of committing to a rigid program, spend your first-month testing different machines, exercises, and movement styles.

    • Goal: Build familiarity, not perfection.
    • 💡 Tip: Ask yourself: Which exercises feel good? Which areas do I want to focus on? What movements do I want to master? Where do I have pain?

    11. Progressive Overload: Your Key to Long-Term Gains

    What is Progressive Overload?

    Progressive overload is a key principle in strength training and muscle growth. It involves gradually increasing the stress placed on your muscles. This forces your muscles to adapt, grow, and become stronger. It’s a simple yet effective method to ensure continuous progress in your fitness journey.

    How to Apply Progressive Overload:

    1. Increase Weight: Gradually add more weight to your exercises. Start small to avoid injury but make incremental increases.
    2. Increase Reps: If you’re comfortable with your current weight, aim to increase the number of reps performed in each set.
    3. Increase Sets: If you’re looking for a higher-intensity workout, increase the number of sets you perform.
    4. Change Exercise Variations: Switch up the exercises to target muscles differently and increase intensity (e.g., replace flat bench press with incline bench press).
    5. Rest Periods: Reducing rest between sets can increase the intensity and keep your muscles under tension for longer.

    Why Progressive Overload is Important:

    Without progressive overload, your muscles will eventually plateau and stop growing. It’s essential to keep challenging your muscles to grow stronger, bigger, and more efficient.

    💡 Tip: To effectively engage in progressive overload you need to know what you did last, so you can continue to challenge yourself. Workout tracking apps, the notes section of your phone, or a notebook and pen are all common options

    12. Long-Term Success: Building a Sustainable Habit

    • Make the Habit the Goal: Instead of chasing aesthetic goals right away, aim for consistency. Commit to simply showing up, even if it’s just for 20 minutes.
    • Set your Routine: For planning, expect your gym sessions to last around 45–60 minutes. When starting out, short, consistent workouts are more beneficial than occasional long sessions.
    • Set Active Goals: Skills-based goals (mastering a push-up, running a 5K) are more motivating than vague aesthetic goals.

    13. Goals: Accomplishing Something For You

    Deciding on your goals

    When starting your fitness journey, it’s vital to set clear goals for what you want to achieve (e.g., strength, muscle gain, bodyweight training, sport-specific performance) Track your progress and adjust your workouts over time. This is also a great time to learn about muscle activation, in which muscles are engaged in different movements, and improving form and technique to prevent injuries.

    From here, figure out your goals and seek expert resources:

    • Programs: Look online for trusted resources, and programs from sports trainers, calisthenics athletes, and fitness experts that align with your goals.
    • Goal-Specific Tips: Hypertrophy (muscle growth), strength training, calisthenics, and fat loss all require different approaches — find experts in your area of interest.
    • Apps: Many gyms offer their own apps that can help with class schedules, equipment reservations, or special offers. You can also use fitness tracking apps to log your workouts and monitor progress, keeping your fitness journey on track.

    14. Food: A Nutrition Overview for the Gym

    Fueling your body right before and after a workout can make a huge difference in your performance and recovery. Here are some simple tips to keep in mind:

    • Pre-Workout Fuel: Aim for a light snack that combines carbs and protein 30–60 minutes before your workout. Good options include a banana with peanut butter or a small protein bar. This will give you a quick energy boost to power through your session.
    • Post-Workout Recovery: After your workout, your muscles need protein to recover, so make sure to increase your protein consumption when starting a workout program. Protein powder or pre-made store protein shakes are a great option if you’re in a hurry or on the go.
    • Hydration: Staying hydrated is key! Drink water before, during, and after your workout to maintain performance and assist with recovery. If you’re sweating heavily, electrolytes can help replenish what you lose.
    • Protein Powder: A convenient way to meet your daily protein goals, especially after workouts. Protein helps with muscle recovery and growth. Whey protein is a popular choice, but there are also plant-based options like pea and rice protein. Mix it into shakes, smoothies, or even meals like oatmeal.
    • Creatine: A naturally occurring compound in your body that provides energy to muscles during short bursts of intense activity. As a supplement, it can enhance strength, lean muscle mass, and performance. It may cause temporary water weight gain, so be mindful.
    • Pre-Workout: Boost your energy, endurance, and focus with a pre-workout supplement. These often contain caffeine, beta-alanine, and nitric oxide boosters. Be cautious with the dosage, especially if you’re sensitive to caffeine.
    • Macros (Macronutrients): The three main nutrients: protein, carbohydrates, and fats, which fuel your body.
    • Electrolytes: Minerals (e.g., sodium, potassium, magnesium) that help regulate hydration and muscle function.
    • 💡 Tip: Always check the ingredient list and consult with a healthcare professional before adding new supplements to ensure they align with your fitness goals!

    15. Something Else?: Troubleshooting Common Challenges

    Feeling Pain?

    If you experience pain (not muscle fatigue), stop immediately and troubleshoot:

    1. Check Form: Watch YouTube videos or ask a trainer to review your form.
    2. Reduce Weight: Lighten the load to master the movement first.
    3. Work on Mobility: Strengthen supporting muscles with mobility work.
    4. Rest or Modify: Avoid exercises that aggravate pain until you’ve healed.

    DOMS (Delayed Onset Muscle Soreness):

    It’s normal to feel soreness 24–48 hours after a workout (DOMS). Light movement and stretching can help.

    Uncertainty with Machines?

    Don’t hesitate to ask gym staff or fellow members for help. Most people are friendly and happy to assist.

    16. Conclusion: You Belong Here

    It’s normal to feel a little unsure when you’re starting out — don’t overthink it. Everyone in the gym was a beginner once. With time and consistency, it will become second nature.

    Just like navigating a new app, the gym experience gets easier with practice. Give yourself the freedom to explore, make mistakes, and learn. Remember that everyone was a beginner once, and most people are too focused on their ownworkouts to pay attention to yours. Try to find joy in movement, and eventually, you’ll come to see the gym as the adult playground that it can be.

  • Kindly’s Bicycles | Old Work Review

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  • Linder Used Equipment Case Study

    Linder Used Equipment Case Study

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    Used Equipment Case Study

    Linder Used Equipment Case Study

    Linder Used Equipment Case Study

    One of our customers approached us about creating something to send out to their sales team and customers on a regular basis to inform them about what used equipment they have for sale. This case study is my response to this request.

    The process

    The time frame for this project was one week to create a mockup of a potential solution. The process below prioritized finding a usable, effective solution in that time frame. Further testing, development, and analyses are tentatively planned for after the client approves the project moving ahead.

    1. Analyze the problem
    2. Analyze the current solution
    3. Create the problem statement
    4. Determine the goals
    5. Create
    6. Quick informal testing
    7. Modify

    The Problem

    A meeting with the stakeholders gave us these important insights:

    1. They want their customers to know they have a constantly changing used equipment inventory.
    2. They want their sales team to consider their used equipment inventory when talking to customers.
    3. They want their sales team up to date on the current used equipment listings.
    4. They want customers to engage with products on their website.
    5. They want an end product that they can send customers multiple ways.
    6. Their website has a continuously updated used equipment area, but few people use it.
    7. They want to send the message to customers and their sales team that they are starting to take used equipment more seriously.
    8. They want to encourage their sales team to take better images and write better descriptions of the used equipment.

    The Before

    The customer has a website (that we do not manage) that is currently used as their used equipment listings. It is formatted in a typical e-commerce format with filters and a grid of products, each including a preview of the image, the equipment name, price, and contact information. Customers will land on these pages through email and social media ads or an organic search, but people only check them occasionally, and pushing out more ads would annoy customers.

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    The customer also has a magazine featuring a used equipment page. They create the pages themselves and can be seen here:

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    These are sent out four times a year and are placed at the back of the magazine, making it so most people do not reach or look over the page, based on analytics.

    The problem statement

    Primary problem statement

    How might we get sales team employees and construction equipment customers to review the used equipment listings regularly?

    Secondary problem statement

    How might we make used equipment a bigger priority for sales team employees?

    Secondary problem statement

    How might we get construction equipment customers onto the website?

    The Goals

    1. The final product encourages customers to click through to the website.
    2. The final product can be sent to customers as a link or embedded.
    3. The final product is easy for the sales team to look through, keep up with, and reference.
    4. The final product is interesting to look through and interact with, encouraging people to reopen it when updates are sent out.

    The Solution

    We created an online interactive magazine to host the final product. The first page includes links to the website if the viewer is looking for something outside the used equipment listings. It is formatted to resemble a magazine someone can flip through but uses UX design elements to create buttons and encourage interaction. This decision seeks to strike a balance between making the issue and the used equipment seem significant yet easy to digest. Additionally, this format encourages viewers to continue onto the website to see more information while serving as a quick reference for the sales team.

    The product was formatted to be distinct from a print magazine, as during the testing process, it became clear that the mental models people have of standard magazine components do not lend themselves to interaction. Details resembling a magazine made usability testers see the page as an ad and something they would ignore. When the shapes were changed to resemble buttons, website selections, and options, users were much more likely to engage and enjoy the experience of clicking through. A more website-like appearance also made users describe the product as a reference or tool instead of an ad or sales tactic.

    Brands and locations are listed inside the cover, and links to the company’s social media and website are included on every spread. These components are formatted as interactive boxes or page footers resembling website footers. This format provides the information that people may seek out from the issue without taking up extra space or presenting it as magazine-like.

     
    The final page is more magazine-like than the other pages, as it gives users a better understanding that they are at the end. To continue, users had to go back or click on something. In this case, the mental model of a magazine was used to signal that information successfully.
    A product page was added later to ensure consistency when a viewer clicks on a product. It includes extra information and more images, along with financing information. It encourages people to continue onto the website for more information and allows the viewer to preview the product without opening a new tab or redirecting to the website. The more cohesive and removed from other sales tactics the experience was, the more users reported that they were likely to return.

    The next steps

    • A/B Testing can be done on versions of the used equipment to check usability and advocate for the involvement of UX.
    • The visits and clicks should be analyzed to see if and how people interact with the page and if the goals set earlier are being achieved. Any change in sales and used equipment inquiries should also be examined.
    • Testing different ways of sending out the link should be done to find where and how people are most receptive (embedded in an email, link in an email, social media).
    • Consider hosting the content on tablets or other screens at sales locations and events. Then, customers can easily look through the contents while waiting on salespeople.

    The lessons

    1. You need to advocate for UX.
    2. What you want and what you need in a design might be two very different things.
    3. The problem statement needs to be determined and communicated before designing has begun.
  • The Glazery | Old Work Review

    The Glazery | Old Work Review

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    The Glazery | Old Work Review

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  • Yoga Magazine Analysis | Old Work Review

    Yoga Magazine Analysis | Old Work Review

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    Yoga Magazine Analysis | Old Work Review

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  • Netflix Case Study

    Netflix Case Study

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    Netflix Case Study

    Netflix Case Study

    Netflix is one of the most recognizable modern companies, yet experiencing stagnation, decreasing profits, and declining subscriber growth. This project explores ways that Netflix can give more value to consumers to maintain subscribers and create a real rationale for rising prices.

    Overview

    Initial Research & Competitive Analysis

    User Interviews & Analysis

    Create Personas

    Create User Scenarios

    Create User Flows

    Create Wireflows

    Create Low Fidelity Prototype

    Round 1: User Testing

    Create High Fidelity Prototype

    Round 2: User Testing

    Finalize Prototype and Presentation

    Alissa Brimeyer: UX Designer, UX Researcher, UX Strategist

    Katie Mendoza: UX Designer, UX Researcher, UX Strategist

    Insights and advice from Nitin Sampathi’s Spring 2022 UX Prototyping class

    Figma

    Mural

    Illustrator

    Google Drive

    Zoom

    Otter.ai

    Calendly

    Background

    The problem

    Since Netflix was first created, streaming has had a massive rise, leading to an overly competitive market. Competitors are engaging in streaming wars, attempting to have better content at a lower price to draw viewers to their platforms. This competition is a challenge for Netflix, as they have invested in their originals, but other platforms have a backlog of their own content, including Disney+ and HBO. As companies strive for better content, they have to increase prices, and consumers then have to decide which streaming services to keep. Users need more content/options/features/access to continue paying these rising amounts. Currently, Netflix has three plans: Basic (1 device at 480p for $9.99/month), Standard (2 devices at 1080p for $15.49/month), and Premium (4 devices at 4k for $17.99/month). Netflix has been struggling with how to stop account sharing as well, as they ask that only those living in the same house may use the same account, but most people interviewed break this rule. From now on, ‘subscriber’ will be used to refer to the household/viewer pool on an account, and ‘user’ will be anyone that uses Netflix.

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    The audience

    Netflix is the largest streaming service in the world, with 213.6 million Netflix subscribers (as of Spring 2022), with 23% of subscribers watching Netflix daily. It is estimated that 41% of users are not paying, and most subscribers primarily binge-watch a few favorite shows. Netflix users can watch on a tablet, tv, computer, or phone, but many expanded features and choices on Netflix rely on a web browser. For this reason, we are first building out the web browser version to test and analyze this problem before pairing down the features for mobile and tv.

    Personas

    The Long Distance Communicator

    LUCY

    Age: 27

    Location: NYC

    Occupation: Junior Marketing Associate

    Needs/Goals:

    • Connect with long-distance loved ones through shared tv shows

    • Prioritize what to watch with limited leisure time

    • Communicate what she is watching efficiently 

    Pain Points:

    • Misses watching movies and shows with family and friends 

    • Has no way to watch shows with others without an outside application 

    • Has difficulty deciding which shows to watch

    • Doesn’t want to waste time starting a show she will not like

    Behaviors:

    • Relaxes by streaming tv and movies

    • Enjoys discussing movies & shows

    • Communicates with family & friends with calls, texts, and on social media

    • Has a long list of shows to watch and many streaming services available

    User Scenario 1: As a recent relocator, I want to watch movies and tv shows with people remotely, so I can connect with them long-distance.

    User Scenario 2: As a busy professional, I want to know what my friends and family are watching, so I can relate to them when I see them.

    The Family Follower

    Farah

    Age: 75

    Location: Waynesville, Ohio

    Occupation: Retired

    Needs/Goals:

    • Find shows that she finds interesting

    • Find and watch the shows she hears about from her family

    • To categorize shows she wants to watch both alone and with family

    Pain Points:

    • Not tech-savvy or trend-savvy enough to browse effectively

    • Often feels a step behind on keeping up with entertainment

    • There aren’t reviews that help her decide what to watch

    Behaviors:

    • Watches shows based on recommendations

    • Doesn’t spend time searching for shows 

    • Shares streaming accounts with family

    • Prefers to watch when her family is visiting as a group activity

    User Scenario 1: As a grandmother, I want to know what shows my grandkids are interested in, so I can watch them and relate to them.

    User Scenario 2: As a frequent host of family, I want to save movies and shows for myself and others I love, so I can have entertainment options ready.

    The Constant Viewer

    CURTIS

    Age: 34

    Location: Colorado Springs, Colorado

    Occupation: Runs a Small Business From Home

    Needs/Goals:

    • Finding shows that he can watch with and without his partner

    • Searching through show categories quickly

    • Maintaining the list of his shows being actively watched

    Pain Points:

    • Waiting on tv shows when his partner is busy

    • Finding shows to watch that his partner won’t want to watch

    • Filtering through half-watched shows

    • Losing his place in shows from switching between devices

    Behaviors:

    • Watches shows as background noise

    • Has a partner that he watches with at night

    • Has several streaming services and many shows being watched

    • Switches between phone, computer, and tv for streaming

    User Scenario 1: As a partner in a relationship, I want to keep track of viewing progress so I can continue watching without losing my partner’s spot.

    User Scenario 2: As a person who watches several shows at once, I want to pin and manage my most important shows, so I can immediately find what I am looking for.

    The Plan

    Key Features

    • The ability to create a watch party and sync viewing with friends and family that aren’t nearby

    • Timestamp bookmarks to maintain your place in a show if you continue watching without someone.

    • Social add-ins to recommend shows directly and in a feed.

    • The ability to create lists of shows, both public and shared.

    Testing Reactions

    • All new features were listed as a favorite by at least one user. 

    • All users could also easily list how they might use every feature in their own lives.

    The Design System

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    Netflix+Design+System_Page_2

    Testing

    User Testing Plan: Round 1

    Primary Goal:

    To discover how to seamlessly integrate social interactions into the current Netflix experience.

    Secondary Goals:

    To discover how to enable users to craft their Netflix experience to fit their personal watching styles.

    To focus questions on both the value and usability of the new features.

    To add new features without disrupting the current Netflix experience.

    Method:

    • Five participants

    • 45-minute moderated usability tests 

    • Held remotely (3) and in-person (2)

    • 3 main tasks, 6 user flows

    User Testing Plan: Round 2

    Primary Goal:

    To discover if the changes made from the first round of testing had the desired impact.

    Secondary Goals:

    To find possible next steps for further usability and accessibility of the new features.

    To look at how users would interact with the feature in their own life.

    To focus on alterations that can be implemented in the time frame with the most significant impact.

    Method:

    • Five participants

    • 45-minute moderated usability tests 

    • Held remotely

    • 3 main tasks, 6 user flows

    Iterating

    Homepage Updates

    The main change on the homepage was adding icons and text in the header. After a first round of testing highlighted that the new icons implemented needed to be more intuitive to many users, we then tested a series of icons to find ones that communicated their job consistently. Those included the watch party icon and add-friends icon. On other pages, we also amended the list and bookmark icons.

    Bookmarks in Video Overlay

    The bookmark icon seen above was originally a pin icon for “pinning” different spots in the video, but users regularly categorized the task as “bookmarking” even when prompted with the word pin. Thus, we transitioned the pin feature to a bookmark feature as the “Pin” icon did not align with the users’ mental models.

    “In my mind, because I haven’t used a ‘Pin’ in another app, it didn’t relate to saving a spot to me. I think something else could be better… Maybe like the traditional ‘Save Bookmark’ icon, since we’re trying to ‘Save’ a spot.” -User

    Bookmarks in Video Play

    The pin was also changed in the video player to a bookmark to match users’ expectations. We moved the bookmark to the top right as all users hovered over the icons in the top right when presented with the task, and only after seeing that the top icons didn’t have those capabilities did they look at the lower bar.

    “So I’d say if you added a bookmark tab here at the top, and you click on that, then that would could show you all of your bookmarked locations.” – User

    Social Connect

    Adding social interactions to the viewing experience can incentivize users to return to the platform frequently. Even without remote watching features, 4 of 5 users stated that 75% or more of their viewing time was spent with others. To add social interaction, we needed ways for people to add friends, and it became evident that their expectations and what they were comfortable with depended on their technological expertise. Therefore, we decided to create an easy connection with existing social networks, a friend code to share however they chose, and the option to search by email or phone number. Once these options were implemented, 100% of participants said they would feel confident using a social watch feature.

    Share a Show

    Early interviews signaled that our main design priority should be providing a sense of connection to loved ones separated by distance. We looked for ways to seamlessly add touch points for social interaction into users’ regular viewing habits. One of the main ways we did this was to create a way to share shows both to a feed and directly to a friend as a notification in the app. This feature allows for easy recommending at the time users are most likely to share with others, which is while watching the show. It also encourages the use of Netflix and gives people exposure to more content they might have missed while browsing.

    Adding to Lists

    A topic that came up frequently in interviews was the difficulty of having only a currently watching and a list. The challenge with this was having to search to figure out what to watch and find shows that may have been put off for some time. To solve this common problem, multiple lists were added that allow people to categorize and save shows depending on what they are saving them for.

    Managing Lists

    This idea was expanded to include shared lists and easy list editing. This feature allows families to make lists for movie nights, friends to share shows, and couples to sort the shows they are watching together and separately.

    “As I’ve said, I’ve already done that on a different platform [Crunchyroll]. I only use my lists. I don’t, like, use my queue anymore. Or, like my currently watching. I just use my lists.” – User

    Starting a Watch Party

    The watch party was the biggest hurdle in incorporating the features into Netflix users’ expectations. We realized there needed to be a way to start the movie both from within and outside the video player, as those with experience with different video players had different expectations. This redesigned flow allowed for more user flexibility and built-in directions and guides for those who had yet to manage or join a watch party.

    “In my experience using Disney+, I don’t think you had to start a movie or show before you create a party. I would think you would create a party and then select what you’re going to watch.” – User

    “I like this a lot because it’s just on its own platform. So you don’t have to jump through hoops on other platforms.” – User

    Joining a Watch Party

    Joining a watch party also required clarification to reach the final version. A preview was added to allow individuals to confirm they entered the correct code before entering the room, and the watch party preview had to be made very clear so people didn’t think they were already in the watch party. Nevertheless, users were ready to interact with the watch parties and excited by the possibilities. This reaction hinted that the initial implementation of Netflix friends for social watch parties would likely lead to other social features being adopted over time.

    Watch Party View

    In the watch party view, it was evident that users had very specific expectations for Netflix features and had to be directed toward the new features. Most interviewees missed the messaging within the watch parties until we set it to be open by default, allowing people to figure out how to open and close messaging quickly. The bookmarks were placed next to the watch party icon to categorize the new advanced features together in users’ minds.

    The Result

    The prototype

    Here is the final prototype on Figma. Click through and explore to see the design answers we came up with!

    The next steps

    Overall

    • Adapt the new features for tv viewing + mobile app 

    • Connect other social media platforms 

    • Continue building out the “recommending shows to friends” features

    Bookmarks

    • Add bookmark icons while scrubbing through a video 

    • Add a recent bookmarks area 

    Lists 

    • Allow for dragging and dropping items between lists

    • Implement an owner/controller of shared lists

    Watch Party

    • Implement chat moderation as the host of a watch party 

    • Create a Watch Party open to all Netflix Friends 

    The Lessons

    1. In-depth competitive analysis can lead to some of the most significant insights. It reduces the need for trial and error with specific approaches by observing what is and isn’t working for others. 

    2. Prototyping is most useful when you have specific questions that need answers.

    3. Prototyping allows for a deeper exploration of topics and a deeper understanding of how users interact with new features, even if the features end up not being implemented. 

    4. Reiterate and retest as often as time and budget allow.

    5. The users’ actions often give more insight than their opinions and words. Pay attention to what they do.

  • Stolen Words | Found Notes Book | Old Work Review

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  • Fridge Magnet Book | Old Work Review

    Fridge Magnet Book | Old Work Review

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    Fridge Magnet Book | Old Work Review

    Fridge Magnet Book | Old Work Review

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    Fridge Magnet Book | Old Work Review
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    Bridal Magazine Redesign | Old Work Review

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    Bridal Magazine Redesign | Old Work Review

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