The Glazery | Old Work Review
CPI Website Redesign Case Study
Two stakeholders within CPI approached me about a possible redesign of the CPI website. Multiple people within the company complained about how it represents the company and how frustrating it is to communicate information effectively to customers. This case study is my response to their frustrations.
Subtitle
Background
User Scenario 1: As a recent relocator, I want to watch movies and tv shows with people remotely, so I can connect with them long-distance.
Needs/Goals:
Connect with long-distance loved ones through shared tv shows
Prioritize what to watch with limited leisure time
Communicate what she is watching efficiently
LUCY
Age: 27
Location: NYC
Occupation: Junior Marketing Associate
Initial Research & Competitive Analysis
User Interviews & Analysis
Create Personas
Create User Scenarios
Create User Flows
Create Wireflows
Create Low Fidelity Prototype
Round 1: User Testing
Create High Fidelity Prototype
Round 2: User Testing
Finalize Prototype and Presentation
Alissa Brimeyer: UX Designer, UX Researcher, UX Strategist
Katie Mendoza: UX Designer, UX Researcher, UX Strategist
Insights and advice from Nitin Sampathi’s Spring 2022 UX Prototyping class
Figma
Mural
Illustrator
Google Drive
Zoom
Otter.ai
Calendly
