With 4+ years of experience in UX, visual design, and digital strategy, I design user-centered web and content experiences across websites, social media, and email. I focus on understanding customer behavior and applying those insights to improve structure, usability, and clarity. I specialize in practical UX thinking, clean visual design, and data-informed decision making that helps businesses meet evolving customer needs.

Core Skills

• UX Research & Strategy
• Wireframing & Prototyping
• Information Architecture
• User Flows
• Usability Testing
• Interaction Design
• Visual Design
• Accessibility Principles

Professional Experience

• What Waist
  • Freelance – Website Manager | Remote – Atlanta, Georgia Based | February 2025 – Current

    • Customized and designed the Shopify theme for campaigns, product launches, and ongoing optimization using HTML/CSS.

    • Acted as the liaison with developers for technical modifications outside design scope.

    • Analyzed website analytics and presented weekly and monthly insights to guide UX improvements and conversion optimization.

  • Full-Time – Social Media Strategy Lead | Remote – Atlanta, Georgia Based | August 2024 – February 2025

    • Led a team of designers to create brand-aligned social media content incorporating UGC and campaign assets.

    • Coordinated content capture at photoshoots and used performance data to create content guides and strategy frameworks.

    • Maintained engagement, follower growth, and product storytelling to support ongoing sales initiatives.

• Construction Publications Inc
  • Freelance – Digital Marketing Coordinator | Remote – Cedar Rapids, Iowa | January 2024 – Current

    • Updated and managed website content, blog posts, and resource pages.

    • Coordinated and executed email and social marketing updates.

    • Organized, formatted, and uploaded online magazines and final content for customers.

  • Full-Time – Design & Production Assistant | Cedar Rapids, Iowa | June 2021 – January 2024

    • Designed digital and print communications for multiple construction and heavy-equipment brands.

    • Created and managed the company’s email and social media marketing programs.

    • Redesigned and rebuilt the company website on WordPress, improving navigation and content structure.

Other Freelance & Creative Projects

• Website Design | Ryan’s Outdoor Services LLC (2024-2025) | https://ryansodservices.com

• Website Design | Zach Brimeyer Showreel Website (2025) | https://zachbrimeyer.com

• Website Design | Sean Berg Artist Website (2025) | https://babybergart.com

• Artist Studio Assistant | Sean Berg Art (2019–2020)

• Volunteer Print Designer | YMCA Supportive Housing Program (2019–2021)

Education